Signs are regarded as a non-verbal means of communication and are very helpful in Nigerian business environment because it can boost, enhance and improve sales when used properly.
Proper visibility is critical to achieving business success, signs made of materials like wood, neon, plastic and other materials can boost sales thereby making one’s business to meet its target as well as its objectives.
Some of the ways business signs seem to enhance sales improvement in Nigeria is through branding, promotion, advertising as well as announcements.
Branding is a way to enhance one’s business image through a business logo and other elements like colours, fonts, and imagery which can improve the image of the company. Branding is a prerequisite for setting up a modern business and it helps creates a picture of one's goods or services in the mind of its customers.
A well-planned promotion that offers discounts no doubt attracts customers. An articulated sign that speaks of special discounts makes news and existing customers patronise you or come into your place of business to ascertain the products or services you offer.
The influx of customers will entail generating a reasonable amount of income.
Also, know that a deadline that is short makes customers hasten their purchase within the prescribed time frame.
A well-articulated business sign makes customers to become interested in a products or services; professionals in advertising in Nigeria can employ signs as a viable advertising tool; these signs can easily be posted in strategic places and can successfully inform potential customers about one’s products and services and possibly draw the attention of other potential customers.
Using motion picture also makes it unique and attracting.
Workers can also help by waving the business signs on traffic as it can easily attract people’s attention as a well-articulated sign tends to lure customers easily.
Signs can be employed in dispersing vital information in Nigeria business organisations. It can be used to communicate dynamism in the structure, products or services of business organisations; it acts as a non-verbal form of announcing your products and services to potential customers.
Other important ways for generating business signs that can attract customers to businesses include making a better choice of color for the business; it is important because trademark now recognises some products through their colors.
Another one is readability contrast which entails putting good font color and text size on the business sign so that the text can be read correctly. If a blunt color is used on the business website, signposts or graphic many customers will just take a glance and pass without showing any interest considering it irrelevant because no information has been conveyed about the business.
Signs for businesses works greatly on grabbing the attention of people if they are well designed and structured. The coca cola color which is red is a good example of a color sign which has gained them recognition for their products everywhere in Nigeria and other African countries.